Haley Petz



SENIOR THESIS



MEDIUMS

Book Design
Printing

SENIOR THESIS


PROJECT BRIEF 

Senior Thesis, to create a project that matters to you. John Bosko is my step-grandfather. He has been a predominant role model in my life and how I carry myself as a person. He taught me how to be strong and do what is right for you. John was diagnosed with Alzheimer’s disease almost 10 years ago. He struggles with his memory and continues to love life as best as he can. The disease has been slowly taking him away, but that is not what he will be remembered by. He is a storyteller, my earliest memories of him are his love to share stories about history, culture, and most importantly, his own life. His brain continues to keep his memories alive every time he gets to share his stories. His life will continue on through this book to show his life, in his own words, right now. Dear John, preserve, remember, and share.

SKILLS LEARNED

Book design, Book production.

FAVORITE PART

Interviewing & research!  




METHODS TO MY MADNESS

* PROCESS DOCUMENTATION



* STILL IN PROGRESS * 

QONKUR MEDIA GROUP


Graphic Designer (may-august 2023)

As a graphic designer at Qonkur Media Group's marketing team, I immersed myself in creating impactful digital, social, and print designs for diverse clients. I also specialized in crafting compelling packaging designs and developing new brand identities. My role involved active collaboration with cross-functional teams, ensuring seamless integration of creativity with strategic marketing objectives. My commitment to excellence consistently elevated visual communication standards, leaving a lasting impression on both clients and their target audiences.

SKILLS LEARNED

Social Media Design, Packaging Design, Branding Design, Communication with exsisting and new clients

FAVORITE PART

Social Media Design, Brand Ideation and research

QONKUR DESIGN TEST

GRIMAS

MADE BY A FARMER

NEW DIA

MISC. 

(GLORIOUS, QUEST, PLATNIUM VAPE, DACUT, SEED JUNKY)

MEDIUMS

PRINT DESIGN
BRAND DESIGN
SPECULATIVE DESIGN

COLLABORATORS

MADISON LALONDE
MARIANA MATOS
LUCY VAN EEDRE

GREEN THUMBS DETROIT


PROJECT BRIEF

Students were tasked with a speculative design project that targets environmental agricultural production issues within Wayne County, Michigan. The team of four designers on this project looked specifically at the issue with agricultural production in relation to food security specifically in the city of Detroit.

SKILLS LEARNED

Specutyping, building prototypes, teamwork

FAVORITE PART

Building different weird prototypes to solve a real problem





 

METHODS TO MY MADNESS




FEMININE: A COLLAGE SERIES

MEDIUMS

PRINT DESIGN
POSTER DESIGN

FEMININE: A COLLAGE SERIES


PROJECT BRIEF

Students were tasked with the prompt to create 30 collages based on physical found images and type relating to a previous found object project. Initial research was conducted from found images in old magazines and old ad clips found online and physical prints. This prompted designers to work quickly and messily, literally cut and paste! 

SKILLS LEARNED 

Quick iterations, cut & paste, research

FAVORITE PART 

Making with my hands!





WOODWARD DREAM CRUISE

MEDIUMS

PRINT DESIGN
POSTER DESIGN

WOODWARD DREAM CRUISE


PROJECT BRIEF

Designers were tasked to create an event poster based on Michigan festivals and events. The idea was to create the essence of a specific festival to appeal to Michigan tourism. This poster was a byproduct of researching the origins of the Woodward Dream Cruise. The main question that was prompted was, “what is the essence of the Dream Cruise?”

SKILLS LEARNED

Poster design, print design

FAVORITE PART 

Research, photo manipulation