Haley Petz



SENIOR THESIS

RAPTOR RALLY 002


Raptor Rally is a large, multi-day event for owners of Ford's high-performance off-road Raptor vehicles featuring challenging desert courses, workshops, pro driver hot laps, vendor displays, and community building activities.

Designed and executed over 300+ printed assets for the 2nd annual Raptor Rally in Lake Havasu, AZ.

MEDIUMS
Print Design    Print Production    Wayfinding Design 



FORD BUILDING TOGETHER 


Ford's 2025 initiative to unify its global network with major non-profits (American Red Cross, Feeding America, Habitat for Humanity, Team Rubicon) for coordinated disaster relief, community building, education, and food security, leveraging shared expertise and resources for greater impact than individual efforts, expanding on Ford's long history of community support. This event was held at Michigan Central Station. My role was to develop a consistent visual identity for the event, while also creating all physical printed assets and placemnt of assets.

MEDIUMS
Print Design    Print Production    Large-Scale Print Design    Wayfinding Design 




SENIOR THESIS



POST CREATIVE MARKETING


Freelance Designer for 3 months on Post Creative Team. Collaborated with diverse clients to create impactful ad campaigns, designing digital and print advertisements, merchandise, and brand packaging. Executed social activations that enhanced brand visibility and contributed to cohesive brand design, ensuring each client’s identity resonated with their target audience.


MEDIUMS
Branding    Print Production    Packaging Production    Digital Media Design    Motion Design


BRANDING PROJECTS
       

OLSWELL


DISPo


KING OF BUDZ

 

BLUE WATER TRUCKING

      
      

SENIOR THESIS

SENIOR THESIS


Senior Thesis, to create a project that matters to you. John Bosko is my step-grandfather. He has been a predominant role model in my life and how I carry myself as a person. He taught me how to be strong and do what is right for you. John was diagnosed with Alzheimer’s disease almost 10 years ago. He struggles with his memory and continues to love life as best as he can. The disease has been slowly taking him away, but that is not what he will be remembered by. He is a storyteller, my earliest memories of him are his love to share stories about history, culture, and most importantly, his own life. His brain continues to keep his memories alive every time he gets to share his stories. His life will continue on through this book to show his life, in his own words, right now. Dear John, preserve, remember, and share.

MEDIUMS
Book Design    Print Production    Layout Design 



METHODS TO MY MADNESS

* PROCESS DOCUMENTATION