826 BALTIMORE

Students were tasked to create a brand identity for a fictitious 826 store inspired by a U.S. city. In this case, Baltimore, MD. Students learn how to create a brand system, brand logo, and brand assets based on the culture of a randomly selected U.S. city. This is 826 Baltimore; The Indigo Raven: A Bewitchingly Good Apothecary.  The Indigo Raven promises to conjure the best magical makers in Baltimore. The Indigo Raven promises that you are guaranteed to conjure, create, and make while you are at the store.

MEDIUMS
Brand Design    Brand Identity

METHODS TO MY MADNESS

* PROCESS DOCUMENTATION